Then the next step is to work

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The creative department was the core revenue-generating department. Several people, all with brains, brainstormed together to come up with flexible ideas, and logically packaged the ideas into proposals and presented them to customers. Patting the thighs, this is a great idea, I like it. Then the business becomes a success, and customers are willing to pay hundreds of thousands or even millions for such a good idea.


Then the next step is to work with the production company to implement the Indonesia Phone Number creative ideas. Both the advertising company and the production company have a good harvest. I once talked with the founder of an advertising company. She said: At that time, I didn’t expect that money would be so easy to make, so I recruited people and pitched. More customers, more money.







Then, now it has completely changed. There are fewer and fewer funder dads who are willing to pay purely for creativity. Whether an idea is good or not is usually based on empiricism. As the nature of marketing communication changes from experience to science, what funder dads want is  Data. Let data speak for everything and see the actual results. This has become the main appeal of brand owners. So the question at the beginning of the article arises: How to scientifically measure the value of the marketing and communications department?