Work on secondary keywords less popular but also less competitive

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Here again, several options: ·  (“home insurance”, “home insurance”); · Work on long-tail keywords, more precise, less requested, but likely to attract better qualified traffic - for example by adding a city or adding the name of your company to the search ("Maaf home insurance"). Finally, a third solution aims to develop the reputation of its website by deploying a long-term content marketing strategy and by using the different levers of multi-channel distribution, in order to accentuate its presence on the web and to engage its customers more effectively.

Budget gains of the week (February 26 to March 1) Moreover, Google has been promoting “mobile friendly” sites for two years (April 2015). Voice searches are carried out on mobile, so it becomes essential to Hong Kong Phone Number think about “responsive design” issues. Here again, companies can rely on classic techniques (such as ensuring that JavaScript files, CSS and images are accessible by Google Bot or avoiding flash animations, etc.



but also on numerous tools such as example Google's mobile-friendly test (free) or Site Analizer , which will indicate whether web pages are well suited to mobile search. Voice searches will lead to an evolution of SEO strategy. Companies must therefore quickly become aware of this new practice in order to adjust their SEO by taking into account the mobile dimension, the conversational nature of the query and location.