How to do SEO on YouTube

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To answer the question we posed in the previous paragraph, it is necessary to proceed point by point.  YouTube SEO , after all, is nothing more than the  result of a series of steps  that, if performed correctly, are able to  ensure the desired positioning . Let's see together what they are.

Keyword research

Videos are content and, as such, netherlands telegram data they are also the object of the so-called  keyword research ,  that is, the  research of keywords . To be sure to carry it out correctly, you should keep in mind the  two most important characteristics of keywords , the requirements that they should respect, that is:

be relevant to your industry of interest;

match the keywords clicked by users when they search for a service or product similar to the one you offer.

The goal would be to be able to identify keywords that, in addition to allowing you to  increase the volume of your searches , are also  poorly competitive . And, once you have found them, you will have to insert them both in the title of your video and in the name of the file.

Optimize video metadata

Optimizing video metadata is an essential step , which is why it would be ideal to  do it immediately , that is, by uploading content that is already perfectly optimized. To do this, you must therefore ensure that the title of your video  contains the right keywords : those that can satisfy the two requirements previously described.