Advertiser and selecting those that offer the best combination of price quality and transparency Even better optimizing supply routes can help identify counterfeit domains by analyzing the supply chain to ensure inventories are sold from legitimate and trustworthy sources The SPO achieves this goal in several ways Reducing the number of intermediaries By eliminating the number of intermediaries involved in the ad buying process SPO can help limit the.
Ability of bad actors to introduce counterfeit domains into the supply Phone Number List chain Through the evaluation of supply sources The SPO can analyze the performance of various supply sources and identify any red flags such as suspicious traffic patterns or low quality inventories Implementation of verification tools Once again SPO can protect you from bad actors It can implement third party verification tools to identify fake domains by comparing an impression.
Domain name to a list of whitelisted domains parties involved in the supply chain are required to disclose their compensation and ensure that advertisers have complete information on the inventory they are purchasing The benefits of SPO for advertisers Let s recap Optimizing supply routes allows advertisers to purchase ad inventory directly from trusted publishers choosing only what is most profitable This leads to.