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Additionally, the "Insights" feature, powered by artificial intelligence, is designed to automatically highlight useful information for marketers, making it much easier to analyze any information . Google has been announcing the death of the current version of Universal Analytics on July 1, 2023 for a long time. There's not much time left, and oversleeping on this topic could cost you a lot.
  
Google Analytics 4 – a revolution in traffic measurement Below I have listed only selected benefits to expand on the topic. You can read more about why it's worth switching to Google Analytics 4 here. More accurate remarketing C Level Contact List that allows you to reach users who have shown interest in your product or service across devices and platforms. Various attribution models that allow you to assess the effectiveness of different marketing channels in generating conversions.



Combining data from mobile apps and websites in one place, making it easier to track user behavior throughout their journey. Ability to use BigQuery , which allows you to analyze large data sets and create advanced reports. This is where we will seamlessly mix Google Analytics 4 with BigQuery. What is BigQuery? Let's start by briefly explaining what BiqQuery is and where the number 2 position on the subjective list comes from.