How did we use UGC in the Pro Nutrition

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Said and done! People from various fields, who wanted a change in their lives, signed up for the Fit Challenge competition and indirectly became brand ambassadors. Due to the fact that the creative part was generated by competitors, the brand acquired a human form, managing to get closer to the target audience. This helped grow the community. Competitors, through the lens of the Fit Challenge experience, can promote and recommend Pro Nutrition products within their own circle of friends. And we all know how important "word-of-mouth" promotion is. Due to the positive impact that the Fit Challenge competition had, we are currently working on edition number 5.

The interest shown by the community is increasing, which has also led to an acceleration of sales. On the Romanian market, Pro Nutrition managed to distinguish itself from other brands of nutritional supplements thanks to the Fit Challenge competition, encouraging the Phone Number Data world to lead a healthy lifestyle, do sports and follow a nutritional plan according to the needs of each person. 4.Fit Challenge project? In registration The participants are the ones who take care of the registration material and its promotion. The mechanism of the pre-selection contest was simple and aimed at involving the community as much as possible.



They had to make a video to illustrate their motivation to participate in the competition or a picture accompanied by a short description. Later, these materials were uploaded to the voting platform, each participant receiving a link to promote online. You can see one of the videos made for the registration stage: For 2 weeks, they promoted their registration material, because the designation of the finalists was made according to the popularity of the materials uploaded in the application specially created for the contest.