That means giving up the agenda of trying

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individually or all at once. You’ll get better results checking them individually, but it takes longer. You’ll find individual prompts below. Here’s what to watch for: Unnecessary words Brevity is the soul of wit—and great writing, it turns out. As you edit, do your best to identify and remove superfluous words. For example: • Words implied by context: I recently edited an article for a client entitled How to open a window washing business.



go in without an agenda. Rather counter-intuitively, this means that your marketing Chinese Thailand Phone Number List efforts, at least in conception and execution, if not in objectives, cannot be focused on trying to make a sale. If you approach it this way, your language is likely to betray you. Instead, you must set a “common goal” between you and your customer. Doing this is difficult because it means giving trust first. “You have to give something up in order for






other people to trust you,” explained Johnstone. For companies,  to sell a product and instead trusting customers to enter that common goal-setting space with you. In practical terms, this means focusing on customers’ pain points and benefits and talking “to” your customers rather than “at” them. Use copy that “meets them” at their pain point. As Simon McMahon, our Head of SEO here at