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That's right, the loading speed of each and every web page on the Internet has become a positioning factor that Google, from onwards, has begun to consider. Before, if your website loaded too slowly but the user decided (for whatever reason) to wait to consume your content, there was still no problem. Today that would not be the case. Although Google still does not overestimate the value of the speed of loading a website to position you, it has begun to carry out evaluations to determine how this affects the user experience. And, since user experience is EVERYTHING for Google, you should start paying attention to speed so that your blog loads as quickly as possible, especially on mobile. This may be a challenge for those who never considered loading speed as something too important, however, today it is. Therefore, here are some tips that you can take into account to achieve speed with your blog: Effective Control: Start by effectively controlling and monitoring how fast your blog and some of your most important URLs load using the official Google tool designed for this, Page Speed Insights .
It not only has the advantage of being free but also provides you with a detailed report on everything you need to do to improve the loading speed of your blog. Use of Plugins: You can use plugins that facilitate certain tasks related to the loading of your website, two in particular that, without a doubt, do an excellent job, I am referring to ShortPixel (understanding heavy images) and Minify (to minify the file CSS and Javascript, which usually delay Canada Mobile Database the loading of the website). Beware of Themes! Be very careful with the theme or template you use, there are too many designs for WordPress very focused on providing you with all kinds of tools for you to buy but they are not designed to make your website load as quickly as possible, only to awaken your interest with unnecessary animations. Some examples of themes that combine, among several factors, speed and design are Generate Press, Studio Press, and Foodica .

EAT : The “Latest” Google Update If you take into account that there are (literally) billions of blogs on the Internet and that, quite possibly, many of them are about your topic or niche then it's hard to think how you can stand out, right? Well, that is why Google developed one of its latest updates, I mean EAT ( Expertise, Authority, Trust ). The EAT update can be simplified and translated into a single word: Reputation. The reputation of your blog and of YOU as its author are two pillars that Google today takes into account when deciding to position part of your content. The authority, expertise, and reliability of your site are analyzed in many ways, however, we can translate them into a couple of actions you can take to solve this potential problem and even improve your rankings. This is what you should do: About me. Optimize your “about me” page or create one if you have not already done so, use your name and your brand name along with terms relevant to your niche, use (also) other related terms or words that can increase the semantic breadth and the context, that is, it makes a very good author page. Mentions.
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