You should also avoid making empty promises

jilhok0009@gmai

So why is it better to have a small target group with an offer precisely tailored to its expectations? There will be little competition on the market, and once a customer has been acquired, he or she will not only come back to us, but may recommend us to his or her friends from time to time. He will be our ambassador, thanks to which we will save money for our advertising budget. Gaining regular customers with an offer tailored to the needs of the target group and highquality service is only a matter of time. Satisfied customer Two main benefits of defining a narrow target group Benefit one.


Correctly defining the target group and adapting our offer to its expectations will ensure customer Europe Cell Phone Number List loyalty and will also save money spent on advertising. You can direct your offer to a fairly wide target group and not stand out from hundreds of other companies. Your customers will not be emotionally attached to you, so they will switch to your competitors at the first opportunity. To attract new ones, you will have to spend a lot of money on advertising and reduce your margin. Its just not worth it for you. Of course, you need to use common sense  the target group cannot be too small. there is nothing worse than failure to implement the communicated differentiators.





If you promise a customer a quick response time and make them wait for days for a response, the customer will feel cheated. If you declare that we treat each of our clients individually and we are flexible, and after a long time the client finds out that the contract cannot be changed, his feelings will also be negative. The second benefit  directing our offer to a specific, specific target group allows us thanks to specialization to offer a better offer, optimize our processes and reduce costs while ensuring better quality. Specialization – keyword The rule I am writing about is quite universal and applies not only to Italian restaurants, but to all industries.