Here they are in the next paragraphs.

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Organic traffic to a company's website is the lifeblood of inbound marketing plans. At the heart of these strategies are the contents, to be created and published following a well-studied project, after careful optimization for search engines. To discover the strategic tips that will help you exploit content marketing and increase company website traffic, continue reading this article! Attract target customers with content marketing Let's make an important premise on the role of organic traffic in the success of B2B digital strategies. What is meant by organic traffic? The term organic traffic is defined as the average number of visitors who arrive on the site each month via search engines. Usually, the process involves the insertion of a keyword - by the user - and the proposal of a relevant web page - by Google or Bing. This is one of the most important metrics in digital marketing.

,because if the site's pages often appear in the first results of web searches, they are Bolivia WhatsApp Number more likely to be consulted by targeted users. By finding content published by the company, visitors will begin to consider it a reliable source of answers and be more sensitive to the solutions proposed. The increase in organic traffic is one of the first results of the   content marketing strategy, but to achieve it it is essential to follow some basic indications . Write with buyer personas in mind The goal of a content strategy is to create a connection with readers ; to do this, the identikit of the prospects you aim to attract to the site must first be defined. This obligatory step in the marketing plan involves the development of the different buyer personas.

To whom the contents will be allocated. New Call-to-action What topics is the ideal customer interested in? Depending on the macro-themes, the contents will also be divided according to the typical phases of the buyer's journey : awareness consideration decision content marketing - buyers journey The initial phase of awareness involves the search for symptoms of a problem by the user who perhaps has not yet identified a concrete need (or does not know he has one). Consideration involves the expression of needs and the search for possible solutions. In the decision phase , you have chosen the method to solve the problem and you are looking for the right supplier. In this way, the contents meet buyers at every step of their purchasing journey. There is no exact science